Protect your international trademarks, protect your business
A trademark is a powerful asset for your business, so it is important to make sure you can use it and protect it. Choosing the right international trademarks can make or break a business.
Trademarks are the linchpin of your brand identity. They help you build customer loyalty and goodwill and help to attract new customers and to enter new markets. Without a good trademark, repeat business and word-of-mouth referrals are harder to get.
Making sure you can use your new trademark is essential before you start a new business. This is even more important for international trademarks – imagine having to re-brand after you have already launched and built a reputation in one market but discovered you cannot use the mark for expanding the business.
Registering your trademark gives it legal protection against copy-cat imitations.
We can help you enforce your trademark rights, and defend you if someone challenges your trade mark.
‘[Belinda Wadeson is] Highly professional, very thorough and refreshingly commercial in her outlook’
We want to express our sincere appreciation to Belinda and her staff for their efforts in successfully defending our trademark rights in Australia … Her approach to the offending party was very professional, direct, and firm. When we read her first letter, we were very glad Belinda was on our side … We want to whole heartedly thank the entire Wadeson team for an outstanding job well done. We highly recommend Wadeson for any patent and trademark issues that need to be resolved in Australia and New Zealand. Great Experience!
I highly recommend Wadeson. They have a solid engineering background and have consistently shown that they can quickly and efficiently understand the details of our mining equipment to provide us with quality patent advice that is crisp, clear and pragmatic. They are great to work with. They are always contactable, responsive and reliable, and have moved very quickly for us when urgencies have arisen.
Belinda is a technically excellent attorney who can not only do an excellent job but work with you to achieve the commercial outcome you need. She will be clear with you about what is achievable, and there is never a surprise with the bill!
I have really enjoyed working with Belinda over the many years that she has supported the management of Monash University Engineering Faculty IP, and I have really valued her input and total professionalism.
Wadeson have assisted us with some design infringement matters. I am glad we found them. They are prompt, professional and easy to work with. They charge fairly and get results.
Wadeson have been great to work with. They are prompt, professional, systematic and thorough.
Belinda combines a detailed knowledge of intellectual property law with an ability to explain issues and resolution pathways in a straightforward manner. Her experience and insights make it possible to define strategies with clear actions and a cost-effective outcome.